Cobalt action
The brand
Cobalt Action merges performance and style—redefining activewear for the modern athlete. Its visual language embodies movement, confidence, and precision, bridging the gap between fashion and function for those who live dynamically.
Overview
A bold, high-energy brand identity uniting sport innovation with contemporary fashion. The system captures motion through sharp typography, kinetic visuals, and a palette that channels strength and momentum.
Industry
Fashion
client
Cobalt
service
Creative strategy
/
Art direction
year
2025
Cobalt Action’s brand was built to energize movement and empower performance. The identity fuses sleek athletic precision with urban edge—featuring dynamic typography, a bold kinetic color palette, and adaptable visuals across apparel and digital platforms.
— Designed performance-driven icons and brand marks
— Developed a cohesive visual system for product and campaign use
— Directed photoshoots showcasing motion, style, and energy
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