Nuhaus
The brand

Nuhaus represents refined street luxury—where modern tailoring meets expressive individuality. The brand’s aesthetic blends architectural precision with effortless wearability, creating pieces that feel both elevated and grounded in everyday culture.
Overview
Rooted in contemporary design and craftsmanship, Nuhaus redefines urban fashion through minimalist silhouettes, bold textures, and a forward-thinking visual identity that speaks to confidence and modern elegance.
Industry
Fashion
client
Nuhaus
service
Art direction
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Creative strategy
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Brand identity
year
2024

Nuhaus sought a sleek, contemporary identity to connect with the new generation of style-conscious consumers. The rebrand focused on timeless logo design, confident visual storytelling, and a refined color system that mirrors the brand’s balance of minimalism and sophistication.
— Designed monogram and logotype inspired by modern tailoring
— Developed neutral-to-bold color palette for digital and print use
— Directed brand rollout with campaign visuals and lookbook assets
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