Lunar Luxe
The brand
Lunar Luxe Motors defines the next generation of electric grand touring with sculpted aerodynamics, celestial inspiration, and serene performance. The brand embodies sophistication, innovation, and quiet power—delivering a driving experience unlike any other.
Overview
A celestial-inspired identity and launch package for a flagship electric coupé—balancing modern minimalism with timeless automotive elegance to captivate design-savvy drivers.
Industry
Automotive
client
Lunar Luxe Motors
service
Art direction
year
2024
Lunar Luxe Motors required a cohesive identity that would distinguish them in the luxury automotive market. This project involved designing an elegant brand system—a modern interpretation of celestial aesthetics and refined craftsmanship—to convey innovation, serenity, and elevated performance.
— Developed bespoke typography and emblem design
— Curated a lunar-inspired metallic color palette
— Directed visual identity and launch campaign for debut model
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