Narma
The brand
The Drift Copy brand is all about refined storytelling—a bridge between design clarity and narrative richness.
Its voice is confident and curated, appealing to an audience seeking both substance and style in editorial content.
Overview
A full-funnel reimagining of editorial communication, tying together Drift’s visual direction with compelling copy and editorial frameworks.
Industry
Fashion
client
Narma
service
Creative strategy
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Brand identity
year
2023
Drift Copy was envisioned as an elegant extension of the Drift brand, merging meticulous art direction with editorial expertise. The brand identity unites clarity in typography and layout with a restrained color story, allowing stories and interviews to shine.
— Defined a consistent tone for editorial features
— Set modular design principles for web and print
— Collaborated closely with editorial teams
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