Drift
The brand
Drift represents a forward-thinking media platform, rooted in strong aesthetics and meaningful narratives. The brand is approachable yet ambitious, drawing its growing community through visual innovation.
Overview
Modernizing a legacy media brand for today's digital and print audiences with bold brand and campaign strategy.
Industry
Media & Publishing
client
Drift Media
service
Brand identity
year
2023
Working alongside the Drift team, the goal was to push boundaries in visual storytelling for a broad media audience. Through sharp art direction and a minimal yet vivid identity, the brand stands out in the competitive publishing space.
— Directed photo and video shoots for features
— Brand palette tailored for multimedia use
— Developed multimedia campaigns highlighting new voices
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